Payday loan firms back off over advertising code fears
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Payday loan firms back off over advertising code fears
By NEIL CRAVEN FOR THE MAIL ON SUNDAY
Updated: 09:25 GMT, 12 February 2012
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Several payday loans firms have been forced to change the way they do business after a Financial Mail investigation found they might be in breach of advertising codes.
Target: Payday loans firms withdrew ads offering loans to fund shopping sprees
They were promoting expensive, almost-instant short-term loans available on the web to fund High Street shopping sprees and even cosmetic surgery.
Payday loans are more usually linked to emergencies, such as paying bills, but some campaigners warn against their use altogether.
Ukpaydayloans.net and nadineloans.co. In case you have almost any questions relating to where and also how you can utilize Get Instant Personal Loan, you possibly can email us at our own website. uk have withdrawn images of young women laden with carrier bags after a report in last week's Financial Mail.
The Money Shop, owned by American multinational payday lender Dollar Financial, said it had decided to sever links with nadineloans.co.uk, which it said had been associated with it via another affiliate.
The Money Shop had had a complaint upheld against it by the Advertising Standards Authority because one of its advertisements ‘trivialised the decision to take out a loan'.
More...
'Make this Valentine's Day one to remember': Payday lending broker targets cash-strapped lovers by email
The payday lender with a 2,120% interest rate targeting pet owners with poorly animals
One pay-day affiliate, savingaccountpayday loans.co.uk, which links to payday loan firms including myloan.co.uk and wagedayadvance.co.uk, includes ‘cosmetic surgery' as a ‘loan reason', as well as images of a young woman with shopping bags.
By NEIL CRAVEN FOR THE MAIL ON SUNDAY
Updated: 09:25 GMT, 12 February 2012
7
View
comments
Several payday loans firms have been forced to change the way they do business after a Financial Mail investigation found they might be in breach of advertising codes.
Target: Payday loans firms withdrew ads offering loans to fund shopping sprees
They were promoting expensive, almost-instant short-term loans available on the web to fund High Street shopping sprees and even cosmetic surgery.
Payday loans are more usually linked to emergencies, such as paying bills, but some campaigners warn against their use altogether.
Ukpaydayloans.net and nadineloans.co. In case you have almost any questions relating to where and also how you can utilize Get Instant Personal Loan, you possibly can email us at our own website. uk have withdrawn images of young women laden with carrier bags after a report in last week's Financial Mail.
The Money Shop, owned by American multinational payday lender Dollar Financial, said it had decided to sever links with nadineloans.co.uk, which it said had been associated with it via another affiliate.
The Money Shop had had a complaint upheld against it by the Advertising Standards Authority because one of its advertisements ‘trivialised the decision to take out a loan'.
More...
'Make this Valentine's Day one to remember': Payday lending broker targets cash-strapped lovers by email
The payday lender with a 2,120% interest rate targeting pet owners with poorly animals
One pay-day affiliate, savingaccountpayday loans.co.uk, which links to payday loan firms including myloan.co.uk and wagedayadvance.co.uk, includes ‘cosmetic surgery' as a ‘loan reason', as well as images of a young woman with shopping bags.
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